Marketing Leadership · Brand Strategy · Growth
Clear strategy. Measurable growth.
Addison Advisory helps financial services firms and growth-minded companies sharpen their message, reposition their brand, and put marketing dollars where they pay back.
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Senior marketing judgment, applied where it counts.
Every engagement starts with the business problem, not the marketing tactic.
Marketing Leadership
Senior leadership without a full-time hire. We set the strategy, build the plan, and work alongside your team to execute it.
Brand and Messaging
Messaging architecture and brand repositioning that make your value obvious to the people you most want to reach.
Growth Economics
CAC to LTV analysis that shows which channels and customers actually pay back, so the budget follows results.
AI Adoption
Practical AI for marketing teams. We build real workflows that save time, not pilots that stall.
Approach
We do the work, then explain it clearly.
1Diagnose
We start with your numbers, your customers, and your competitors. The goal is to find the real constraint on growth.
2Decide
You get a clear recommendation with the reasoning behind it. We lead with the conclusion and own the call.
3Deliver
We turn the plan into work your team can run: messaging, campaigns, measurement, and the operating rhythm to sustain it.
Launchpoint
Coaching for early-career professionals.
Launchpoint helps people in their first professional roles stand out and succeed. It is built for those who already have the job and want to thrive in it.
The program focuses on the skills that rarely get taught: navigating ambiguity, communicating at work, building presence, and owning your own growth.
Ask about LaunchpointThe Five Realities of Early Professional Life
- 01Ambiguity
- 02Communication
- 03Direction
- 04Professional Presence
- 05Growth
- MBA, Kellogg School of Management
- BA, Economics, Northwestern University
- Based in Chicago
- View LinkedIn profile →
About
Brian Addison, Founder
Brian has spent three decades leading marketing in financial services, digital marketing, brand management, and agency leadership.
He founded Addison Advisory to give leaders direct access to that experience. Clients get a senior partner who finds the real problem, recommends a clear path, and stays involved until the work delivers.
His work spans messaging architecture, brand repositioning, customer economics, and helping teams put AI to practical use.
Contact
Let's talk about what you're working on.
Send a short note about your goals or the challenge in front of you. Brian will follow up personally.
Email Brian Connect on LinkedIn brian@addisonadvisoryllc.com